Constantly monitored to solve this problem on an ongoing basis

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The solution to this issue is the analysis of URL addresses within the store containing additional parameters and checking whether they generate traffic on the site. In the event that addresses do not have any sessions from organic search results or their number is really small, the <noindex, nofollow> attribute should be used, which will significantly reduce the number of URLs requiring indexing, thanks to which we will be able to use the limit on all the most important pages of the store. 404 Pages Pages that return 404 error information also affect the crawl budget. Fortunately, they are (or should be!).

How to use Internal redirects within the site At first glance, this aspect may not seem like a problem. However, in the case of online stores that, when removing a product from the vending machine, set it to redirect to another page, they do not realize that they use a small part of the phone number list indexing budget. Now imagine a store that offers many seasonal offers, where for a long time no one paid attention to indexing subpages of products that are no longer on offer, and which have a 30X redirect to another subpage within the site.  links or do not generate traffic to the site, effectively block the possibility of indexation with other, valuable subpages.



Another problem with internal redirects is the so-called redirect chains. Yes, I know... Google handles them, but it doesn't mean that redirects, e. 301 -> 301 -> 200, do not use the crawl budget that is valuable to us. Optimizing these elements on the site can significantly save our resources and thus index valuable pages for us. product card Lack of optimization of the product card in an online store is the greatest crime against customers or your own business. Of course, I'm not talking about basics related to SEO here, such as: The correct URL Appropriate saturation with keywords Unique product description Attractive CTAs which you can read about in our article: 8 rules for proper product card optimization. What I want to draw your attention to is improving the effectiveness of the product card.