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Once this work is done, you can start grouping all these keywords into an Excel file. This will be the main base of your website tree. Based on this document, you will then be able to define the different thematic clusters to ensure that you deal with all the semantics related to the topics you are addressing. 2. Choose keywords that match your customers' query intent Second, you need to understand your target customer and figure out which relevant keywords will answer their search terms . To achieve this, inspire vocabulary that they use when communicating with you. This will satisfy their query intent, which will bring you qualified traffic. I also remind you that this is a fundamental aspect of your SEO strategy . By following this step, you use the keywords that your buyer mobile number list persona uses and will then be able to offer quality content on relevant queries. It is therefore the best way to satisfy your customers, and therefore to boost your turnover. Add the terms thus selected and add them to the Excel sheet you started in the previous step. 3. Choose the keywords that correspond to the expectations of search engines Now that you know the expectations of your typical customers and that you have listed the keywords that represent your philosophy, you are going to look at the expectations of search engines. To write content in accordance, you will therefore analyze the first page of Google on each keyword. This will allow you to understand what type of content you should write for which key query. There are three types of results: Informational : answers “how” and “why” questions, provides a step-by-step guide or gives a precise definition. Commercial : helps to make a choice by offering solutions, product comparisons or opinions. Transactional : allows you to sell a product by providing information, for example, on the price, the order or the availability.