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What we have covered in the article and invite the reader to take an action – what is called a call to action, often abbreviated with CTA – such as downloading a free resource or subscribing to the newsletter. Once our article is ready, it's time to optimize it for search engines as well. Let's continue! Optimize for SEO Your pillar article has now been drafted. But before publishing it, something is still missing: SEO optimization .
it serves to improve our positioning on search engines. So here's how to optimize your article: Use the main keyword in the article title Make sure that the text you just wrote responds to the search intent of your users Enrich the text with terms Specific Database and concepts semantically related to the main keyword Add relevant internal links, such as to in-depth articles on the topics covered in the pillar post Optimize your article's metadata, such as the metatitle and meta description.

To optimize your text from an SEO perspective, you can also use SEO plugins such as Yoast SEO and Rank Math, which also provide you with a checklist of all the aspects to optimize on each individual article, so as to have a better chance of your content acquiring a good position – and therefore greater visibility – on search engines. Review and publication of the article Now your.
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