This long-term presence allows you

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What is practical with digital is that you have at your disposal a plethora of indicators and possibilities to follow and measure your actions. In this sense, you can: quantify the contribution of qualified traffic to your website and identify its sources (natural traffic, paid traffic, social networks, recommendations) identify the time required for the return on investment (ROI) count the number of new leads and the number of new

customers over a period Calculate a cost per lead or better a Specific Database customer acquisition cost You can find out in a few clicks where your new sales leads come from, how much each new prospect cost you, and relate them to them the turnover generated. case-study-revops-roi 4. Your investments are long-lasting The web content created by the company is accessible from its creation, 24 hours a day, 7 days a week and 365 days a year (and even 366 in leap years).


You can therefore be consulted by your prospects and customers whenever they want. This is why we tend to say that your website now becomes your best business provider!  to build a much more lasting relationship with the consumer (traditional media have a much more ephemeral reach).