Benefits of Adding Negative Keywords on Google Ads

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Broad match negative keywords lets you prevent ads showing for searches that include every word, in any order, of your keyword phrase. Your ads could, however, show for some of the words within the phrase. For example, say your negative broad match keyword is ‘summer outfit’. Your ad may appear for searches including ‘holiday outfits’ or ‘party outfits’. But your ad won’t appear for searches similar to ‘Pretty summer outfits’, ‘outfit for summer’, or the actual phrase. Phrase match Phrase match negative keywords will stop your ad from showing to people searching for the exact keyword phrase with additional words included before or after the phrase.

Like the previous example, if your negative phrase match keyword is ‘summer outfit’, then you may appear for searches including ‘holiday outfits’, ‘party outfits’, or ‘outfit for summer’. But your ad won’t appear for searches similar to ‘Pretty summer phone number list outfits’, or the actual phrase ‘summer outfit’. Exact match Exact match negative keywords only prevents your ad in searches that have the keyword phrase as it is, without any change. Like in the previous example, if your negative phrase match keyword is ‘summer outfit’, any search phrase except it will show your ad in the results.



Now that we know what negative keywords are, let's look at some of the benefits you get from adding negative keywords in your paid search activities- Saves your money Increase conversion rate Attract more relevant users to your site Make your ad groups more relevant and targeted Improve Click Through Rate (CTR) Increase ROAS (Return On Ad Spend) Identifying Negative keywords Identifying negative keywords is a vital step when optimizing your PPC efforts to save time and money. Negative keywords can be identified in a number of ways and here we are going to discuss some of them.