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You can always take out the boring bits when you transcribe your thoughts onto the page. People are here to find out who you are, and using your real voice will help build trust. Related : How To Unlock Payphone Hits story Piñata theme Share the story of your humble beginnings and let people know what inspired your business idea. Tell them what sets your brand apart from the rest and why you're perfect for the job. Name some of the biggest difficulties you have faced on your journey and how you have dealt with them. Just make sure to be concise and try to tell it in a way that will appeal to your target audience.

This will help develop a personality for your business. And if people can relate to your brand, they will choose you over the competition anytime. Focus on the reader Your "About" page is really about your website visitors . No one wants to read pages upon pages about your expertise. This is not the place for a resume or cover letter. Yes, people want to know about you, but only up to a point. So talk about your brand in terms of how you can help solve your audience's Latest Mailing Database problems. Most of your "About" page should be dedicated to telling people exactly what makes you the right person to help them. Show your value Sekko theme Neralbo theme While writing a standout "About" page may seem difficult at first, what really matters is being open about what you do.



There's no need to use fluff and superlatives, or make promises you can't keep. Showcase your expertise by including links to your portfolio and the projects you've worked on. Your previous works say a lot about your competence and are crucial to earning people's trust. Keep it short Let's be honest – people don't usually have time for long-winded trips. So don't overcomplicate things . Keeping your text short will make it nearly impossible to include everything you think you need to say about your business, so choose the most important points and stick to them.