Important because this is information

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Analyze shopping habits in virtual and physical contexts, marketers depend on data that tracks user activity across websites and other digital channels. These data, known mainly as cookies , derive from information coming directly from users, are collected automatically, and constitute an extremely reliable tool for marketing. Some of the largest companies in the IT and technology sector such as Google and Apple have announced that in the coming years they will eliminate or completely block the possibility of collecting and analyzing cookies, to promote greater user privacy. But what does it mean practically for marketers? We will clarify this by analyzing a few key points.


Companies need to ensure that users have mobile number list the ability to better manage their personal data and decide what to share and with whom. All this to ensure that wishes, needs and preferences regarding data protection are respected. Consent to the use of data becomes indispensable Customer and user data does not come exclusively from third-party cookies, but can be collected directly through more or less direct interactions between the brand and the customer . By doing so, it is still possible to create personalized profiles without compromising the rules that are gradually becoming more stringent. Called first-party data, they are proprietary data that will not disappear together with third-party cookies A transparent communication strategy is essential : in the last few years it has been precisely the trust in brands on the part of users that has disappeared, who can now.





Once again participate in what is the entire process of collection, analysis and use of their data Focusing on the data currently available is that will continue to be available to brands once third-party cookies are phased out Google's intention is to remove third-party cookies within their Chrome internet browser from the end of 2022. At the same time, Apple declares its readiness to eliminate access to the identifiers of its iOS devices (be they smartphones , tablet or computer). It's time to ask yourself: what will change for marketing? And what will it be necessary to do in order not to be caught unprepared? In detail we will talk about: What to expect from a future without third-party cookies A future not entirely cookie-free How to prepare for a future without third-party cookies What will change for brands How the future of digital marketing will change Marketing without cookies.